HomeBusiness Advice Guide Internet and Ecommerce Closing Online Sales

Closing Online Sales - Turning Hits into Home Runs

You've arrived.  Now that your ecommerce web site is completed and your live on the web it's time to start securing your online business. So where do you start? You need to focus on turning your random web site traffic into viable and sustainable ecommerce customers.  Here we have outlined a few focus areas for your online business. 

Ecommerce Web site Design & Layout

The most effective ecommerce web sites are ones that let the ecommerce customer find the merchandise quickly, are easy to navigate through, and have a clean web site layout and ecommerce web site design.  Keeping the ecommerce customer on your site for as long as possible is condussive to the end sale.

Web Site Content Design

Keeping your ecommerce customer interested in your product is optimal for any sale.  Make sure that your ecommerce web site content is always appealing, fresh, informative, easy-to-read, and concise.  Once you have the main body of your ecommerce web site content constructed, analyze and prepare it to be optimized for search engines by placing the appropriate keywords throughout your text.  By doing this you are ensuring that when your web site is indexed by the major search engines your ecommerce web site content is linked to what you are selling.  Popular keywords will rank your page higher during ecommerce customer searching and thus will translate to more sales.

Special Offers

Being unique still has it's advantages.  Offering your ecommerce customer something that your competition can not, is always very enticing to prospective clients.  Having specials or free products/services is still a very effective way to bring home a sale.  Here are a few examples. 1) Sales - Marking down inventory that is old, outdated, or simply in excess.is a common but very effective standby.  Online ecommerce customers are still people, and people tend to gravitate towards a "sale".  If your business is seasonal, you can offer lower rates for goods and services during the "off-season".  Remember that it's important to make your ecommerce customers feel they are getting a good value for there money. 2) Free shipping - Saving people money is a good idea no matter how you do it.  Running promotional specials for non-product related costs are an effective means to sell.  Your ecommerce customers may in fact order more product to save in the price of shipping. 3) Coupons - One proven way to increase return ecommerce customer sales is with coupons.    4) Newsletters & E-books - Another way of keeping your ecommerce customers interested in your product or service is to inform them about your particular industry. Information that is related to the products you sell can be a cost-effective way to keep ecommerce customers coming back. Writing literature can take time. If this becomes problematic for you, try locating some existing copy on the subject that you can supply to your ecommerce customers. It is critical to update your ecommerce web site on a regular basis.  Make a serious commitment to updating as often as possible to keep your ecommerce web site fresh and appealing.  It also reminds your ecommerce customers that you care about your small business, your product, and them. 

Using feed back forms and building an online dialogue with your ecommerce customers is also an excellent way to continue a positive relationship.  Using a Web Capture tool to create and manage these forms - such as the one built into Salesboom.com's online Customer Relationship Management (CRM) software - will greatly enhance your small business.

Try our free CRM software 30 day trial