Depending on your sales and marketing
team, your small, medium or large business can fly or
flop. With a motivated and energetic
group of sales people you can sell even
the weakest of product.
Use Your People
You might be tempted to hire employees
outside of your small, medium or large business, but
an in-house sales force offers you more
control, and at the same time more flexibility.
The closer you keep your sales people,
the better your marketing will be.
Keep in mind 100 percent of the expenses
associated with an in-house sales team
must be paid by your small, medium or large business,
so what you put into your sales and
marketing team is essentially what you
must get out.
Choose your staff wisely
Simply because someone is a "smooth talker", does
not mean that individual can sell your product.
To find the real cream of the crop you must first
evaluate the candidate to see if he or she has these
qualities.
1. Financially motivated
2. Excited to expand their knowledge
3. Self-assured
4. Welcomes a challenge
5. Determined
6. Aggressive
7. Able to deal with negative responses
8. Focused - a good listener
Say it like you mean it
Explain yourself, and tell the team exactly what
you are looking for. Find a common ground where
you and your employee are excited to help each other,
because inevitably you need each other to make the
small, medium or large business succeed!
Sales Team Training - Coach, Educate,
and Guide your sales and marketing team
The most important thing in sales is
to knowing your product. Nobody wants
to buy a product that they are uneasy
about. Your sales and marketing team
needs to be confident in what they sell.
Encourage your sales and marketing team
to seek additional training to further
educate them in specific areas of expertise.
Not only should your sales and marketing
team know everything about your product,
they should know everything about your
competitors too, because that is where
you expand as a small, medium or large business. When
your sales and marketing team knows
what the competition was, is, and will
be doing, you will always be on top!
Offer good compensation to your sales team
Make sure that your small, medium or large business
has a solid compensation plan in place
before you advertise the positions.
Work out a base salary, and then discuss
commission upon reviewing the skills
the employee has to offer. This will
motivate your sales and marketing team
to work diligently for your small business.
Non financial
motivation
Listen to your sales team and appreciate them for
the hard work that they are doing to help establish
your small, medium or large business. Paid holidays, maternity leave
and other benefit packages such as medical and dental,
are all great incentives to work hard for your small, medium or large
business, and to stick with it in the long run.
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